Headlines all over the news scream, “Economic recession! Economic depression is here! The end of the financial world is nigh!” Many people are losing their jobs, the stock market is dropping sharply, and gas prices have doubled. It looks as if the world economy is headed for a crash.
In times of pandemics and economic crises, a wealth shakeup is often seen as the rich get richer and the poor get poorer. However, behind this common perception is another truth: some ordinary people become wealthy during hard times, while some rich people lose everything.
Starting a business in a recession is challenging, but it offers the opportunity to stand out from your competitors and find new customers. During a recession, the real estate market can be a potential source of income to propel you to hit millionaire headlines. Anthony Peterson has been a realtor, broker, and investor for 24 years. He scaled the heights to become a multi-millionaire when the world experienced a recession, especially during and after the recent pandemic. As a real estate investor and former broker, Anthony has first-hand experience with what it is like to be a real estate agent.
Anthony is also the founder of Listing Pipeline.net, a digital marketing agency for real estate professionals. The agency is on a mission to help hundreds of real estate brokers, companies, and agents reach a broader market than ever. “At our firm, we understand real estate professionals’ challenges. We offer clients creative marketing services, custom solutions, and channel technical skills, all of which help our clients make more money. In addition, we help them grow their businesses in a predictable and duplicable way, so they never have to worry about finding new customers,” shares Anthony.
A former real estate broker at Prudential California Realty, Anthony was awarded a Prudential Legend award for generating $500,000 in commission for five consecutive years. During the recession at the end of 2010, he opened his brokerage and worked as an independent real estate broker and owner from 2011 to 2020. During that time, the real estate mogul also actively invested. “I made my first investment in 2001, a triplex in Redwood City. I have personally flipped over 100 properties, from single-family homes to large apartment complexes,” says Anthony.
At that time, over 75 private investors banded together to form a syndicate, pooling their capital to provide loans on investment apartment buildings located in Northern California, for which his company was a beneficiary. Anthony closed over 1,000 real estate transactions in his 24 years in real estate, generating over $1.5 billion worth of volume without big teams or staff.
“I have achieved success in real estate by relying solely on word-of-mouth advertising, and I produce results for my clients at the highest possible level. This gives me unique insights into how best to serve this industry’s needs, insights other professionals lack,” Anthony adds.
In response to his greatest insight for how to make it in the real estate business, Anthony said, “If you want to succeed in real estate sales, treat your job like the business it is and not a recreational activity”.
Anthony advises that for you to survive in a recession, you need to up your game by prospecting more and taking on additional marketing tasks if you want your business to grow in tough economic times.